STRATEGY DEVELOPMENT PLAN

1. EXECUTIVE SUMMARY:

Snead’s Dry Cleaning Company has been established and successfully operating in area

near downtown Washington, Dc for past 30 years. It is being run under the sole

proprietorship by Sheldon Snead’s uncle. The company has a large customer base and

provides dry cleaning services for women and men clothing items. The customers can

choose to pay either at the time of picking up the items, or by monthly credit card billing.

At the end of each month the customers are sent statements itemizing service fees and the

charge for the services to their credit cards for payment.

The business will take on to provide concierge pickup and drop off service for dry

cleaning and laundry in areas nearby downtown Washington, DC. The business is

planning to utilize modern equipment that could handle more throughput as the operating

times has been increased from 9 hours to 16 hours per day. The huge regular customer

base is the indication of high service quality and enhanced image of Snead’s Dry

Cleaning Company.

The sales forecast gradually increase over the next few years based on some basic

changes in the operations of business. The Snead’s Dry Cleaning Company earned

$580,000 in the previous year, by increasing the operating times and initiating

pickup/drop off laundry service the sales will increase and the business will be able to

retain its current customers and attract potential customers.